Variable data printing
Variable data printing takes personalisation to new levels of style and sophistication. Variable data printing uses selected text and images to produce individually personalised documents, which can be optimised to create unique messages appropriate for individual customers.
Variable data printing offers many options so that marketing and sales campaigns can be tailored to specific needs. From simply being able to change the name and address details of customers from a database through to completely bespoke campaigns for specific market segments, variable data printing provides the opportunity for pushing the creative envelope to produce memorable and highly personalised literature.
When full customisation is deployed we work with our clients to create a dynamic variable data printing template and then we use the data to drive the document variables, which can result in virtually every single page being a unique creation and takes customer engagement to new levels.
The days of mass mailing customers with the same tired message where the only element of personalisation is a pre-printed address label are over with the advent of variable data printing. And with Prime Group’s market-leading technology and applications your campaigns are in safe hands.
The look and content of your printed materials can be honed to communicate one-to-one with each intended recipient. Variable data printing is a great tool for conducting targeted marketing campaigns and tailoring your literature to appeal to individuals and small, well-focused niches.
Since you’ve spent so much time looking at our website it would be a shame to leave it there - go on give Jon Tolley a call, he's the expert on this section - 01623 499949, alternatively use our enquiry form
Data Protection
As experts in variable data printing and fulfilling complex marketing campaigns the Prime Group team are very used to handling sensitive personal data and take the responsibility this carries very seriously. To ensure we are up to date on legislation that governs personal data we are active members of the Direct Marketing Association (DMA)
Data Protection Act 1998
This governs the use of personal information by businesses and other organisations.
The Data Protection Principles
The Data Protection Act governs the use of personal information through the eight data protection principles.
These principles require that personal information is:
- Processed fairly and lawfully
- Processed for one or more specified and lawful purposes, and not further processed in any way that is incompatible with the original purpose
- Adequate, relevant and not excessive
- Accurate and, where necessary, kept up to date
- Kept for no longer than is necessary for the purpose for which it is being used
- Processed in line with the rights of individuals
- Kept secure with appropriate technical and organisational measures taken to protect the information
- Not transferred outside the European Economic Area (the European Union member states plus Norway, Iceland and Liechtenstein ) unless there is adequate protection for the personal information being transferred Privacy and data protection in direct
Marketing.
If you have any questions about data protection or how to make the most out of your client database please give Jon or Tina a call on 01623 499949 Option 1.
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